Hardcover, Swiss binding with open spine, 25.5 x 29.7 cm, 2.09 kg, 352 pages
Language: English
The sneaker as a (hyper-) object
A making-of of the ten sneaker icons by Virgil Abloh and Nike
In 2016, the sporting goods manufacturer Nike and the fashion designer Virgil Abloh for a Sneaker collection With their project “The Ten” they celebrated ten of the most legendary models of the Oregon-based company and revived the culture of the sneaker - from the Air Jordan 1 until Air Max 90 , from Air Force 1 until Air Presto .
Virgil Abloh's new designs offer deep insights into technical ingenuity and the creation of cultural quality. He played with building blocks of visual language, combining the originality of the original models with slang terms and local idioms of their wearers. Inspired by the sophistication of Dadaism, architectural theory, and avant-garde happenings, he analyzed what made each shoe "iconic" and deconstructed it into artistic assemblages – every new creation is at the same time a piece of industrial design, a readymade sculpture and a piece of clothing .
ICONS traces this investigative, creative process through documented Prototypes, text messages from Abloh to Nike designers and treasures from the Nike archives We find Swooshes detached from Air Jordans and reattached with tape or thread, Abloh's signature text fragments scrawled in quotation marks on Air Force 1s, and All Stars cut into pieces. We look behind the scenes and witness Abloh's free DIY concept, which gives each model of the Off-White TM c/o Nike Collection Abloh's investigative design process is reflected in an artful Swiss binding which reveals the spine and thus the creation of ICONS.
To document his collaborative approach, Abloh relied on the printed page. For the design of the book, Nike and Abloh worked closely with the renowned London design studio Zak Group Together they created this two-part compendium, which equal parts catalogue and conceptual toolbox The first part presents the visual culture of the sneaker, while a lexicon in the second part defines key people, places, objects, ideas, materials, and scenes from which the project emerged. Texts by Nicholas Schonberger (Nike), writer Troy Patterson, curator and historian Glenn Adamson and Virgil Abloh themselves locate their joint work within the history of fashion and design. Foreword by Hiroshi Fujiwara places the project in the historical continuum of Nike's collaborative projects.
Virgil Abloh's new designs offer deep insights into technical ingenuity and the creation of cultural quality. He played with building blocks of visual language, combining the originality of the original models with slang terms and local idioms of their wearers. Inspired by the sophistication of Dadaism, architectural theory, and avant-garde happenings, he analyzed what made each shoe "iconic" and deconstructed it into artistic assemblages – every new creation is at the same time a piece of industrial design, a readymade sculpture and a piece of clothing .
ICONS traces this investigative, creative process through documented Prototypes, text messages from Abloh to Nike designers and treasures from the Nike archives We find Swooshes detached from Air Jordans and reattached with tape or thread, Abloh's signature text fragments scrawled in quotation marks on Air Force 1s, and All Stars cut into pieces. We look behind the scenes and witness Abloh's free DIY concept, which gives each model of the Off-White TM c/o Nike Collection Abloh's investigative design process is reflected in an artful Swiss binding which reveals the spine and thus the creation of ICONS.
To document his collaborative approach, Abloh relied on the printed page. For the design of the book, Nike and Abloh worked closely with the renowned London design studio Zak Group Together they created this two-part compendium, which equal parts catalogue and conceptual toolbox The first part presents the visual culture of the sneaker, while a lexicon in the second part defines key people, places, objects, ideas, materials, and scenes from which the project emerged. Texts by Nicholas Schonberger (Nike), writer Troy Patterson, curator and historian Glenn Adamson and Virgil Abloh themselves locate their joint work within the history of fashion and design. Foreword by Hiroshi Fujiwara places the project in the historical continuum of Nike's collaborative projects.
Hardcover, Swiss binding with open spine, 25.5 x 29.7 cm, 2.09 kg, 352 pages
Language: English
The sneaker as a (hyper-) object
A making-of of the ten sneaker icons by Virgil Abloh and Nike
In 2016, the sporting goods manufacturer Nike and the fashion designer Virgil Abloh for a Sneaker collection With their project “The Ten” they celebrated ten of the most legendary models of the Oregon-based company and revived the culture of the sneaker - from the Air Jordan 1 until Air Max 90 , from Air Force 1 until Air Presto .
Virgil Abloh's new designs offer deep insights into technical ingenuity and the creation of cultural quality. He played with building blocks of visual language, combining the originality of the original models with slang terms and local idioms of their wearers. Inspired by the sophistication of Dadaism, architectural theory, and avant-garde happenings, he analyzed what made each shoe "iconic" and deconstructed it into artistic assemblages – every new creation is at the same time a piece of industrial design, a readymade sculpture and a piece of clothing .
ICONS traces this investigative, creative process through documented Prototypes, text messages from Abloh to Nike designers and treasures from the Nike archives We find Swooshes detached from Air Jordans and reattached with tape or thread, Abloh's signature text fragments scrawled in quotation marks on Air Force 1s, and All Stars cut into pieces. We look behind the scenes and witness Abloh's free DIY concept, which gives each model of the Off-White TM c/o Nike Collection Abloh's investigative design process is reflected in an artful Swiss binding which reveals the spine and thus the creation of ICONS.
To document his collaborative approach, Abloh relied on the printed page. For the design of the book, Nike and Abloh worked closely with the renowned London design studio Zak Group Together they created this two-part compendium, which equal parts catalogue and conceptual toolbox The first part presents the visual culture of the sneaker, while a lexicon in the second part defines key people, places, objects, ideas, materials, and scenes from which the project emerged. Texts by Nicholas Schonberger (Nike), writer Troy Patterson, curator and historian Glenn Adamson and Virgil Abloh themselves locate their joint work within the history of fashion and design. Foreword by Hiroshi Fujiwara places the project in the historical continuum of Nike's collaborative projects.
Virgil Abloh's new designs offer deep insights into technical ingenuity and the creation of cultural quality. He played with building blocks of visual language, combining the originality of the original models with slang terms and local idioms of their wearers. Inspired by the sophistication of Dadaism, architectural theory, and avant-garde happenings, he analyzed what made each shoe "iconic" and deconstructed it into artistic assemblages – every new creation is at the same time a piece of industrial design, a readymade sculpture and a piece of clothing .
ICONS traces this investigative, creative process through documented Prototypes, text messages from Abloh to Nike designers and treasures from the Nike archives We find Swooshes detached from Air Jordans and reattached with tape or thread, Abloh's signature text fragments scrawled in quotation marks on Air Force 1s, and All Stars cut into pieces. We look behind the scenes and witness Abloh's free DIY concept, which gives each model of the Off-White TM c/o Nike Collection Abloh's investigative design process is reflected in an artful Swiss binding which reveals the spine and thus the creation of ICONS.
To document his collaborative approach, Abloh relied on the printed page. For the design of the book, Nike and Abloh worked closely with the renowned London design studio Zak Group Together they created this two-part compendium, which equal parts catalogue and conceptual toolbox The first part presents the visual culture of the sneaker, while a lexicon in the second part defines key people, places, objects, ideas, materials, and scenes from which the project emerged. Texts by Nicholas Schonberger (Nike), writer Troy Patterson, curator and historian Glenn Adamson and Virgil Abloh themselves locate their joint work within the history of fashion and design. Foreword by Hiroshi Fujiwara places the project in the historical continuum of Nike's collaborative projects.
In the heart of Hamburg